Project Overview
This project showcases a full design suite for a lens cleaning wipe product, including packaging design, Amazon listing visuals, and A+ content modules. The brand aimed to stand out in a highly competitive personal care category by conveying clinical trust, portability, and multi-surface usage.
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Scope of Work
Packaging Design (Box Layout, Claims, Regulatory Elements)
Amazon Main Images (Hero, Lifestyle, Detail Shots)
A+ Content (Enhanced Brand Content) Modules
Packaging design
Listing Images (Main Product Images)
Design Direction
The visuals follow a clean, pharmacy-grade aesthetic that builds trust and emphasizes hygiene. The blue-and-white color palette enhances the perception of safety and effectiveness, while clear, modular layouts ensure easy readability across desktop and mobile.
The visuals follow a clean, pharmacy-grade aesthetic that builds trust and emphasizes hygiene. The blue-and-white color palette enhances the perception of safety and effectiveness, while clear, modular layouts ensure easy readability across desktop and mobile.
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Key Focus Areas
Highlighting product benefits (quick-dry, non-scratch, safe on multiple surfaces)
Visual clarity in both hero and detailed shots
Engaging, scroll-friendly A+ content structure
Consistent brand tone throughout listing
A+ Content / EBC
